PUMP boutique for women’s fashion shoes is an exceptional sanctuary for those who are lovers of fashion. Targeted towards females ages 20-30, the city-based location is the perfect place to find your designer footwear. As soon as a customer walks into PUMP boutique, they will feel overwhelmed with the elegance, boldness, and calmness this space has to offer. The calm and subtle colors give the atmosphere of the boutique a relaxing feel with a fun twist of bold patterns and colors. The wallcoverings used create a visual appeal to the walls. Also, behind the cash wrap station is a texturized wallcovering, pulling customers to the back of the store. The furniture and light fixture selection give off a feel of elegance that the fashion lovers strive for. Sofas and benches were placed around the perimeter and in the middle of the store, giving customers comfortable seating options when trying on and browsing through their fashion shoe desires. The track lighting purposes for a perfect illumination of the store, spotlighting on the shoe selections, making them easy to see and select. Elegant chandelier lighting was also chosen to be placed in the middle of the store, and above the cash wrap station. These light fixtures illuminate the store and are added to create statements of elegance to the space. Although modern and elegant, this boutique has a chic vibe attached to it, creating a sense of boldness and fashion forwardness. PUMP is the perfect atmosphere for fashion forward females to find their designer footwear needs!